Reflections on Exhibitor Training

All over the world, show organizers and venue owners are looking for means and methods to make exhibitors and booth staff better prepared for the job. During the most recent UFI – The Global Association of the Exhibition Industry’s meeting, over 50 specialists from all over the world gathered in Milan to exchange views and opinions on best exhibitor practices.
Christophe Landuyt, senior consultant with Expo-id, held a much appreciated talk on how to counter reluctance with first time exhibitors and booth staff. Using several recent cases, he showed that ‘gift wrapped’ exhibitor training usually gives a far better outcome than classical, schoolish formats.


To the site of UFI