Stopping power awarded

Every year, Royal Dutch Jaarbeurs in Utrecht hires a professional jury to browse one of the events hosted there. Their mission is to find the booth with the highest stopping power. The stopping power of an exhibition stand is determined by elements like general lay-out and design, eye-catchers and… booth staff. In fact, as exhibitions are a people’s business, well trained collaborators play a quintessential role in meeting exhibition targets. It is people who make contacts, not the fancy stuff in the booth display.
This year, the Stopping Power Award jury went to the industrial supplies trade show ESEF-Techni’Show. Amongst them, Expo-id’s senior consultant Christophe Landuyt, who joined Rob Schömpf and René van Geer for a tour of all booths. They finally chose Cadmes of ‘s Hertogenbosch as the exhibit with the highest stopping power. Delegations of organizer VNU Exhibitions and Royal Dutch Jaarbeurs joined the jury for a visit to the booth and got a very enthusiastic welcome by the Cadmes staff.