Training colorful Pakistan

Participants of the training session were manufacturers of home textiles and interior decoration and project managers of the Trade Development Authority of Pakistan (TDAP), who assist Pakistani exporters that wish to take part in group exhibitions abroad.

During the two-day workshop all essential elements of preparing a trade show participation were scrutinized: developing a powerful participation concept, putting forward challenging and measurable participation targets, creating a balanced and well-targeted promotion campaign and – especially – a profound understanding of trade show visitors’ motives.

Because of the mere size of the country and the number of interested Pakistani exporters, the workshop was held twice: once in the Southern city of Karachi and once up north, in Lahore, the capital city of the Punjab province. Not withstanding the somewhat difficult security situation, both workshops could be held in optimum working circumstances.

For the Pakistani exporters who wish to take part in exhibitions in Germany next year, there is, however, one final obstacle: obtaining the entry visa for fortress Europe.




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