Getting Pakistani exporters ready

Pakistani exporters face serious challenges when they try to develop new markets abroad. Foreign buyers are reluctant to negotiate and have plenty of prejudices towards their Pakistani counterparts. Expo-id was called in by the Dutch governmental agency CBI and the Trade Development Authority of Pakistan to train Pakistani exporters in coping with the obstacles and going to international trade fairs with more confidence and efficiency.

In the three day workshop, Expo-id trainers Christophe Landuyt and Marcel Oosterveer focused on customer oriented value statements and the way they are best translated in several communication tools. Starting from identified customer needs and finding adequate answers to them, was a completely new approach for the workshop participants. The sessions gave them more energy, a ready-to-use planning and most of all the determination to overcome the obstacles they encounter when taking part in an exhibition.

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