At ease at European trade shows

After a civil war that disrupted the entire economy, Sri Lanka wants to move to pole position and kick off as soon as the larger economies in the region shift to higher gear.
Expo-id was mandated by the Centre for the Promotion of Imports from Developing Countries (CBI) and the Sri Lankan Economic Development Board to help Sri Lankan exporters in preparing and tailoring their participation in an international trade show. Some 35 entrepreneurs and marketing managers from a variety of industries dealt intensively with the questions every new exhibitors is facing: where do I find interesting prospects? How do I attract the right visitors to the booth? What is an effective booth design? What aftercare do visitors need? How do I measure exhibition ROI?... Expo-id trainers Christophe Landuyt and Gerard van Os took their Sri Lankan pupils on a three-day discovery tour of all the exhibition do’s and don’t’s.


To the website of CBI