Lecturing at Sri Jayewardenepura University

In the very heart of the administrative capital of Sri Lanka, the University of Sri Jayewardenepura has a population of about 8,000 students in five faculties: Arts, Applied Sciences, Management Studies and Commerce, Medical Sciences and Graduate Studies.
In the faculty of Management Studies and Commerce, Christophe Landuyt held a lecture for students of the B.sc. Marketing Management and B. com. Degrees of the Department of Marketing Management. Core theme of the two hours lecture was how to understand European consumer driven markets and how to reach them through exhibitions. More often than not, Europe is approached as one solid, homogenous market, - which it is definitely not. Exporters from far away markets need to make strategic choices in terms of geographical location, distribution channels, points of entry and primary targets before they expose themselves at trade fairs.
Although last year students with an advanced knowledge of marketing and sales, many of the 85 attendees had plenty of questions on how to integrate trade fair participation in a broader marketing & communication context. Especially promotional tools for trade fair participation and adequate stand behavior were the topics that were of interest to the younger generations.
After the lecture, dr. Neville Warnakulasuriya, head of the Department of Marketing Management, expressed his gratitude in a letter of appreciation, that was handed over together with the students’ tokens of thankfulness. They invited Christophe to light the traditional oil lamp as a sign of friendship.


To the website of Sri Jayewardenepura University