A taste of ISM
At the invitation of Unizo International and Flanders Investment & Trade, some twenty Flemish entrepreneurs went to the international confectionary trade fair ISM in Cologne for an intensive workshop ‘Participation in international trade fairs’.
As a strategic partner of Flemish companies with export ambitions, Flanders Investment & Trade ( in short FIT Agency) has been present at trade fairs from day one, often with a group pavilion where Flemish entrepreneurs find shelter and logistical support.
To discover how things really work at such an international event, Unizo Internationaal (the association of entrepreneurs) invited some twenty Flemish entrepreneurs to Cologne on January 28th, to experience the international confectionary show ISM.
Expo-id’s Gerard van Os animated an intensive workshop " Participating in international fairs ' and subsequently sent participants out on the show floor with a solid assignment. Participants returned tired but happy from their safari and were very excited about the new format. For Unizo International, FIT Agency and Expo-id already a sufficient reason to plan further sessions.