Expo-id trained in Indonesia and The Philippines
In late July, Expo-id was commissioned by CBI in Indonesia and the Philippines with a dual mission: prepare companies for their participation in Anuga and Food Ingredients Europe, and find out how the effectiveness of group pavilions from both countries at international trade fairs can be improved.
The CBI Export Coaching Programme guides companies in countries with a developing economy for their entrance on the Western European market. During a development process that takes several years, all aspects of business management and export marketing are scrutinized and adjusted to meet European standards. In the current ECP Food Ingredients Asia some 22 companies from Indonesia and the Philippines are included. They make their entrance on the European market at Anuga in Cologne or at Food Ingredients Europe in Paris.
Senior trainer Christophe Landuyt was sent to Jakarta and Davao to train exporters in the noble art of effective trade fair participation. In both countries, he checked with the ministries that organize group pavilions at trade fairs in Europe as a first step in a program that aims at increasing the knowledge and knowhow on collective trade fair participation and anchoring the knowledge and knowhow institutionally.
Learn more about CBI here