Remarkable Indonesia at Ambiente

The latest edition of Ambiente, the trade fair that took place in Frankfurt, Germany from 9 to 14 February, was yet another proof that creative craftmanship is highly valued. Expo-id coached an Indonesian delegation with 16 companies and noticed a vivid interest from international buyers.

The Indonesian archipelago is a melting pot of ethnicities, cultures and traditions. Their common denominator is a genuine love for authentic craftsmanship. And that was exactly wat was at display during the annual trade show for home decoration Ambiente, in Frankfurt, Germany.

Two Indonesian ministries and a government agency joined forces to show a fine selection of design and decoration craftmanship under the motto ‘Remarkable Indonesia’ and thus bring a little piece of the archipelago’s soul to the world.

On request of CBI, the Ministry of Trade, the Ministry of Industry and the National Board for Creative Industries of the Republic of Indonesia were coached by Expo-id in preparing their participation at Ambiente. The coaching is part of an ongoing program that aims at increasing the efficiency of Indonesian group pavilions at international trade shows.


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Coaching Indonesian delegation

Between 23 and 25 June, Expo-id coached the Indonesian delegation at World of Coffee 2016 in Dublin, Ireland.

With over 200 exhibitors and 10,000 trade visitors, World of Coffee is the most important rendezvous for specialty coffee in Europe. The Indonesian Ministry of Industry was present with an impressive booth featuring specialty Arabica and Liberica coffees from 13 protected Geographical Indications.

Expo-id’s senior consultant Christophe Landuyt is assigned to a long term coaching project with the Directorate-General International Industrial Cooperation of the Indonesian Ministry of Industry, in an effort to make the group pavilions more effective.

The Indonesian participants enjoyed massive interest from international buyers and roasters throughout the show and sales exceeded all expectancies. Next stop for the team is SIAL, due October 16th to 20th in Paris, France.


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Expo-id trained in Indonesia and The Philippines

In late July, Expo-id was commissioned by CBI in Indonesia and the Philippines with a dual mission: prepare companies for their participation in Anuga and Food Ingredients Europe, and find out how the effectiveness of group pavilions from both countries at international trade fairs can be improved.

The CBI Export Coaching Programme guides companies in countries with a developing economy for their entrance on the Western European market. During a development process that takes several years, all aspects of business management and export marketing are scrutinized and adjusted to meet European standards. In the current ECP Food Ingredients Asia some 22 companies from Indonesia and the Philippines are included. They make their entrance on the European market at Anuga in Cologne or at Food Ingredients Europe in Paris.
Senior trainer Christophe Landuyt was sent to Jakarta and Davao to train exporters in the noble art of effective trade fair participation. In both countries, he checked with the ministries that organize group pavilions at trade fairs in Europe as a first step in a program that aims at increasing the knowledge and knowhow on collective trade fair participation and anchoring the knowledge and knowhow institutionally.


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Beirut is ready for it!

Commissioned by the Qualeb quality program of the Lebanese Ministry of Economy and Trade, Expo-id implemented a two-day workshop “Effective Trade Fair Participation" in the capital Beirut.

Three thousand years ago, the Phoenicians were the major seafaring and trading nation in the world. Their descendants today still have a strong mercantile reflex. But there is always room for improvement, the Lebanese Ministry of Economy and Trade thought and therefore, they organized a two-day workshop ‘Effective Trade Fair Participation’ for professionals from the food industry on January 29th and 30th.

The training was part of the third phase of the Qualeb program. This program has the ambition to insure quality of Lebanese food products to meet international standards and to increase safety in the food chain.

Senior trainer Christophe Landuyt moved to Beirut to deliver two days of intense work with some 30 professionals from the Lebanese food industry. After two days of training , he gave the green light for their next challenge: to participate in the international trade fair Gulfood in Dubai and come home with at least 15 good , qualified leads.


Learn more abut the Qaleb program here

A taste of ISM

At the invitation of Unizo International and Flanders Investment & Trade, some twenty Flemish entrepreneurs went to the international confectionary trade fair ISM in Cologne for an intensive workshop ‘Participation in international trade fairs’.

As a strategic partner of Flemish companies with export ambitions, Flanders Investment & Trade ( in short FIT Agency) has been present at trade fairs from day one, often with a group pavilion where Flemish entrepreneurs find shelter and logistical support.

To discover how things really work at such an international event, Unizo Internationaal (the association of entrepreneurs) invited some twenty Flemish entrepreneurs to Cologne on January 28th, to experience the international confectionary show ISM.

Expo-id’s Gerard van Os animated an intensive workshop " Participating in international fairs ' and subsequently sent participants out on the show floor with a solid assignment. Participants returned tired but happy from their safari and were very excited about the new format. For Unizo International, FIT Agency and Expo-id already a sufficient reason to plan further sessions.

Jordan exporters ready for business

On June 17th and 18th, Expo-id was in the Jordanian capital Amman for a training assignment by CBI-Centre for the Promotion of Imports and the Jordan Exporters Association. On the program was a two-day training course Effective Trade Fair Participation.

More than 30 companies from the most diverse sectors participated in the workshop, from start-ups to brands that are well-established throughout the Middle East. Striking in this session was the strong representation of hospitals. Four Jordanian hospitals want to venture into the medical tourism niche in the near future and plan to go to international trade shows to find the right target audience.

This workshop was pretty much a test case, as for the first time a trainer was sent to implement the session on his own. For two days, Expo-id’s Christophe Landuyt interacted intensively with the participants, yielding both many signs of appreciation and an excellent score as a trainer.



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Batibouw Communication Awards 2013

Belgian companies Ecoworks, HDD Design, Riello and Velux received a Batibouw Communication award from the hands of Geert Maes, show manager, and Gerard van Os, president of the jury.

Each year, Belgium’s largest building show Batibouw organizes a competition for exhibitors who excel in communication. The so-called Batibouw Communication awards reward, each time in a category for booths up to 70 m² and for booths larger than 70 m², two disciplines: best product presentation and best show communication. The jury consists of Gerard van Os (president), Thierry Cattoir (Remarkable Europe), Klaas Fremaut (Focus Advertising) and Christophe Landuyt (Expo-id).

The most convincing product presentations at this year’s show were by Ecoworks and HDD Design. Ecoworks develops and installs green roofs and roof gardens, swimming ponds and reed beds for private homes and companies. The backside of the booth showed a company time-line, highlighting all milestones of Ecoworks (including a previously won Batibouw Communication award).

Another usual suspect was HDD Design, importer and manufacturer of door hardware. This year, the jury was very charmed by the playful presentation that had the sea as a fil rouge. The exhibitor gave his collections a place in funny and titillating displays with titles like Das Boot, The Mussel Bank or Water Surface.

In the category Best Show Communication, burner manufacturer Riello was awarded for a come-back campaign in which the central role is played by a lady with boxing gloves. Velux, manufacturer of skylight windows received an award for the consistent way in which they integrate champagne pictures in several media.


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Ready for international seafood markets

On behalf of CBI, Center for the Promotion of Imports from developing Countries, Expo-id trained 50 Vietnamese fish exporters for their participation in the International Boston Seafood Show and the European Seafood Exposition respectively.

Vietnam is fifth in the worldwide ranking of aquaculture producers. With an annual production of over 2,55 million tons, the country is permanently looking for new export markets for, amongst others, pangasius and shrimps.

On request of VASEP, the Vietnamese Association of Seafood Exporters and Producers, Expo-id developed a training concept that strongly focused on the challenges Vietnamese exporters face when negotiating abroad.

The training team consisted of Christophe Landuyt and Kris Thys. They traveled to the southern city of Can Tho and to the capital Ho Chi Minh City to share their insights with a few dozens of fish professionals and take them on the path towards more results from their participation in trade shows. It surely didn’t lack of enthusiasm with the participants. You can go and check the outcome yourself, from 10 to 12 March at the Boston Convention & Exhibition Center and from 23 to 25 April at Brussels Expo.


Click here for the picture page on the VASEP website

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Firing up the Dovre dealers

Our division Expo-id designed a special workshop for the Belgian stoves manufacturer Dovre. Main aim of the workshop was to increase sales on the shop floor.

The first two weekends of September, the Belgian manufacturer of stoves and fireplaces Dovre traditionally opened the doors of the company for its dealers. From all corners of the country, heating specialists flocked to Weelde in the northern Campine region to get acquainted with the new models and to brush-up their technical know-how.
For the occasion, Expo-id developed a lively presentation about more efficiency on the shop floor. The short workshop was aimed at providing a more memorable shop experience to (future) customer and at valorizing the professionalism of the Dovre-seller after the purchase of a device.
The short sessions led time and again to lively discussions with a drink and tidbits in the bar of the Dovre showroom. Curious about the new Dovre shopping experience? Check for a dealer near you on the Dovre website.

Check out the Dovre website

Colombian exporters ready for Europe

Commissioned by CBI, the Centre for the Promotion of Imports from Developing Countries, Expo-id headed for the Colombian capital Bogotá to execute a two day workshop for aspiring exporters from the segment Food & Cosmetic Ingredients.

Not less than 35 enthusiastic participants were familiarized with all aspects of the preparation, implementation and evaluation of a successful trade fair participation. For this assignment, coordinating trainer Christophe Landuyt received valuable assistance of Joost Pierrot, an expert in natural and organic food ingredients.

Host Proexport, the government organization that actively supports the export ambitions of Colombian entrepreneurs, wanted its own employees who work on national pavilions to benefit from the workshop as well. Therefore all presentations and exercises were broadcast via live streaming on the intranet. Across the country, 55 people followed the training from their PC.

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This is how you find new markets

Unizo International commissioned Expo-id to conduct a session entitled "How to Participate in Trade Fairs" for Flemish business leaders with a desire to export.

With economic powerhouses such as Germany and France as neighbours, Flemish entrepreneurs are oriented towards exports in order to ensure the growth of their companies. As part of their export ambitions, participation in trade fairs plays a crucial role as a key to getting into new markets.

With the motto "Successful participation in trade fairs abroad," Unizo International organised an informational evening for Flemish entrepreneurs in Laakdal on Tuesday, 22 November. Senior Project Manager Jeroen De Vuyst from the FIT (Flanders Investment & Trade) office held forth on the support programmes the agency provides in context with international trade fairs.

Gerard van Os from Expo-id gave a well-received presentation on pitfalls to be avoided in international trade shows and provided the 35 or so participants with a series of valuable tips for getting more out of their trade fair participation.

Medical sector check-up in Sialkot

Under the auspices of CBI - Centre for the Promotion of Imports from Developing Countries 18 Pakistani exporters of medical instruments are to participate in the leading medical trade fair Medica 2011, from November 16 to 19 in Düsseldorf. Expo-id went to Sialkot to feel the pulse of the industry and saw that it was good.

The CBI Export Coaching Programme for the medical device industry in Pakistan will be put to the test for a first time at the Medica trade fair in Düsseldorf. There are 18 Pakistani companies to propose products and services to an audience of 137,000 professionals from all over the world. The group pavilion in Hall 17 will show strong craftsmanship - and soon a strong command of exhibitor skills.

Together with CBI experts Leendert Santema and Zaheeruddin Dar, senior consultant Christophe Landuyt took the pulse of the participating companies and their representatives. In a two-day workshop, he guided them through all essential aspects of the preparation of a trade show participation and he handed them tricks and hints for efficient booth communication and a proper follow-up of exhibition contacts.


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Guatemala opens window to the World

On behalf of CBI - Centre for the Promotion of Imports from Developing Countries, Expo-id conducted two workshops in Guatemala City, capital of the Central-American republic with the same name. Exporters-to-be and employees of Agexport got acquainted with the tricks of the exhibition trade.

After decades of civil war and internal violence, Guatemala is once again bound to take up its role as the largest economy of Central America. Export oriented sectors and companies get all sorts of incentive measures to ease their access to foreign markets. But the private sector too, plays an important role in developing Guatemalan exports. Agexpo, for instance, is a privately owned not for profit organization that has developed dozens of special programs to promote exports and the internationalization of the Guatemalan economy.
In an assignment by CBI - Centre for the Promotion of Imports from Developing Countries, Expo-id conducted two workshops Effective Trade Fair Participation, on August 23-24 and 25-26 in the capital Guatemala City. Eightteen companies with export ambitions and another 35 collaborators of Agexport participated in an intensive course on how to prepare, implement and follow-up an exhibition.


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Expo-id

Expo-id trains and advises companies that want to take part in an exhibition.

Expo-id is a competence centre for trade show marketing and communication that originated within the Van Os-Sonnevelt company in 2001. Under the motto ‘Exhibitions work!’, Expo-id offers a variety of services, including consultancy and guidance for exhibiting companies, training for booth staff and communication support for show organizers and service suppliers.

On the Expo-id website you will find more information on the various training formats, inspiring blog posts and tips & tricks to get more from your investment in trade show participation. You have a tricky question regarding trade shows? Ask the Expo-id team!

www.expoid.be

Expo-id launches ExpoLAB

On account of VOKA – Chamber of Commerce, Expo-id is to develop a new training format called ExpoLAB. The first session takes place on April 29th in Courtrai.

The ExpoLAB educational format was developed by the local Chamber of Commerce in Courtrai. It offers small groups of participants an intensive submersion of four half-days in a well-defined topic related to management, marketing or communication. The LAB session aim at immediate usability and leave plenty of room for exchange of experiences amongst participants and individual in-depth analysis.
VOKA asked Expo-id to develop a specific ExpoLAB that gives entrepreneurs all they need to know to make their trade show participation profitable.

The session of ExpoLAB take place in the VOKA headquarters in Courtrai, on Friday 29th April, Friday 13th May, Friday 27th May and Friday 10th June, each time from 8h.45 to 12h.15. The date of the round-up session – in autumn 2011 – is to be announced later.


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New workbook for better exhibitions

Expo-id published “It’s your baby. Workbook for better exhibitions”. The book keeps rookie exhibitors on track when preparing a trade show participation and inspires experienced exhibitors to get more from their investment in trade shows.

There are dozens of reasons why exhibitions fail to give sufficient return on investment. Lack of preparation is often the most important burden on exhibition profitability. That is why exhibition industry experts Gerard van Os and Christophe Landuyt created a workbook that looks much like a pregnancy calendar: every two weeks the reader/exhibitor turns a page to take a next step in the preparation process.
The publication guides its readers through the entire preparation process, triggers creativity and puts all important issues relating to trade show participation in a 9 month timeframe.

The authors previously published Dutch and French versions of the workbook. “It’s you baby. Workbook for better exhibitions” has 48 pages, costs 25 euro and can be ordered from the website www.expoid.be.


To the Expo-id website

Nearly there…

From mid August, the English version of the workbook for better exhibitions will be available. “It’s your baby” is the ideal companion for companies that take part in an exhibition for the first time.

There are dozens of reasons why taking part in an exhibition does not give the expected return on investment. More often than not, poor preparation is one of them. “It’s your baby” guides the reader through the preparation process and puts all crucial decisions in a timeframe that starts 9 months ahead of the exhibition. A multitude of tips and hints trigger the reader’s creativity and help to solve some of the more challenging questions every exhibitor has to face.

It’s your baby” was published earlier in French and Dutch. The English version will be available from August 15th.

Lecturing at Sri Jayewardenepura University

Expo-id senior consultant Christophe Landuyt gave a guest lecture on International Marketing at the University of Sri Jayewardenepura in Sri Lanka.

In the very heart of the administrative capital of Sri Lanka, the University of Sri Jayewardenepura has a population of about 8,000 students in five faculties: Arts, Applied Sciences, Management Studies and Commerce, Medical Sciences and Graduate Studies.
In the faculty of Management Studies and Commerce, Christophe Landuyt held a lecture for students of the B.sc. Marketing Management and B. com. Degrees of the Department of Marketing Management. Core theme of the two hours lecture was how to understand European consumer driven markets and how to reach them through exhibitions. More often than not, Europe is approached as one solid, homogenous market, - which it is definitely not. Exporters from far away markets need to make strategic choices in terms of geographical location, distribution channels, points of entry and primary targets before they expose themselves at trade fairs.
Although last year students with an advanced knowledge of marketing and sales, many of the 85 attendees had plenty of questions on how to integrate trade fair participation in a broader marketing & communication context. Especially promotional tools for trade fair participation and adequate stand behavior were the topics that were of interest to the younger generations.
After the lecture, dr. Neville Warnakulasuriya, head of the Department of Marketing Management, expressed his gratitude in a letter of appreciation, that was handed over together with the students’ tokens of thankfulness. They invited Christophe to light the traditional oil lamp as a sign of friendship.


To the website of Sri Jayewardenepura University

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At ease at European trade shows

Sri Lanka wants to be in the head of the race when the economy recovers globally. The Sri Lankan Economic Development Board ask Expo-id to point out the best places in the starting grid.

After a civil war that disrupted the entire economy, Sri Lanka wants to move to pole position and kick off as soon as the larger economies in the region shift to higher gear.
Expo-id was mandated by the Centre for the Promotion of Imports from Developing Countries (CBI) and the Sri Lankan Economic Development Board to help Sri Lankan exporters in preparing and tailoring their participation in an international trade show. Some 35 entrepreneurs and marketing managers from a variety of industries dealt intensively with the questions every new exhibitors is facing: where do I find interesting prospects? How do I attract the right visitors to the booth? What is an effective booth design? What aftercare do visitors need? How do I measure exhibition ROI?... Expo-id trainers Christophe Landuyt and Gerard van Os took their Sri Lankan pupils on a three-day discovery tour of all the exhibition do’s and don’t’s.


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Getting Pakistani exporters ready

Once again, Expo-id was present in Karachi and Lahore, Pakistan, for two consecutive workshops Effective Trade Fair Participation. Well over 60 entrepreneurs attended the sessions.

Pakistani exporters face serious challenges when they try to develop new markets abroad. Foreign buyers are reluctant to negotiate and have plenty of prejudices towards their Pakistani counterparts. Expo-id was called in by the Dutch governmental agency CBI and the Trade Development Authority of Pakistan to train Pakistani exporters in coping with the obstacles and going to international trade fairs with more confidence and efficiency.

In the three day workshop, Expo-id trainers Christophe Landuyt and Marcel Oosterveer focused on customer oriented value statements and the way they are best translated in several communication tools. Starting from identified customer needs and finding adequate answers to them, was a completely new approach for the workshop participants. The sessions gave them more energy, a ready-to-use planning and most of all the determination to overcome the obstacles they encounter when taking part in an exhibition.

Learn more on TDAP here

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Enthusiasm in Sri Lanka

Getting the most out of exhibitions is a major concern for both Sri Lankan exporters and the Economic Development Board of Sri Lanka. Expo-id taught them how during a three day workshop in Colombo.

Peace and stability are important preconditions for the emerging economy of Sri Lanka. Neighboring India, the island puts lots of efforts in finding its own position in several world markets. The Economic Development Board has created a vast array of tools to promote exports, amongst others group trade show participation in Europe.
The Dutch governmental agency CBI and EDB appointed Expo-id to conduct a three day workshop for EDB representatives and Sri Lankan exporters. Christophe Landuyt and Gerard van Os took the participants with them in an inspiring discovery of all things exhibitions are about.


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Vietnamese exporters ready for trade fairs

In Hanoi, Vietnam’s second largest city, Expo-id has trained some 30 Vietnamese exporters from the consumer goods and home decoration industries.

With a growth of GDP of over 6%, Vietnam resisted the economic crisis better than any other country in the region. To make sure Vietnamese exporters can start again from pole position, the export promotion agency Vietrade and CBI organized a special workshop “Effective Trade Fair Participation” for entrepreneurs from the Hanoi area.

During a two day workshop, Christophe Landuyt and Gerard van Os introduced the participants to all the secrets of good preparation of a show participation and effective booth operations.


To the site of Vietrade

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Training colorful Pakistan

On account of the Dutch governmental agency CBI, Expo-id prepared Pakistani entrepreneurs for their participation in the international trade show Heimtextil, held from 13 to 16 January 2010 in Frankfurt, Germany.

Participants of the training session were manufacturers of home textiles and interior decoration and project managers of the Trade Development Authority of Pakistan (TDAP), who assist Pakistani exporters that wish to take part in group exhibitions abroad.

During the two-day workshop all essential elements of preparing a trade show participation were scrutinized: developing a powerful participation concept, putting forward challenging and measurable participation targets, creating a balanced and well-targeted promotion campaign and – especially – a profound understanding of trade show visitors’ motives.

Because of the mere size of the country and the number of interested Pakistani exporters, the workshop was held twice: once in the Southern city of Karachi and once up north, in Lahore, the capital city of the Punjab province. Not withstanding the somewhat difficult security situation, both workshops could be held in optimum working circumstances.

For the Pakistani exporters who wish to take part in exhibitions in Germany next year, there is, however, one final obstacle: obtaining the entry visa for fortress Europe.


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Creativity Award for EPHEC experiment

The EPHEC Trade Show of Arteveldehogeschool in Ghent has won the creativity award of Flanders DC. The award was presented during an event of the Unizo federation of SME honoring the most enterprising school.

Every year the Education & Enterprise Foundation and Flanders District of Creativity reward schools that creatively integrate aspects of entrepreneurship in their educational programs. Schools at every level can compete. On the high school level, the special Creativity Award by Flanders District of Creativity went to Arteveldehogeschool in Ghent for the EPHEC trade show project.
The EPHEC trade show had its second edition in December 2008. The idea behind the project is to make students in marketing and sales familiar with all aspects of a trade fair, - including talking to visitors in a foreign language. To create a realistic setting, Arteveldehogeschool joined forces with EPHEC, a high school based in Brussels and Louvain-la-Neuve with French speaking programs. Students from both schools were trained for their role as either an exhibitor or a trade show visitor and consequently put to the test: negotiating at a (almost) real booth with an (almost) real exhibitor.
Expo-id assisted in training both groups of students well ahead of the event and was one of the observers during the event in the Ghent ICC venue.


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Strictly business

The Ghent based business school Arteveldehogeschool organized a networking event during the building show Batibouw. Expo-id added some pizzazz with a business speed date.

The national building show Batibouw was a unique opportunity for the Arteveldehogeschool business school to organize an event for lecturers, alumni, students and external experts who contribute to the Business Event Management program. The program managers explained last year’s results and unfolded further plans for the program.
To tail the event, Expo-id organized a business speed dating session for lecturers, students and external experts. Some thirty students and lecturers faced experts from the trade show and events industry with one clear mission: get acquainted in a few minutes only. The session immediately became very animated, filling the VIP-room with chatter.


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Madagascar goes Europe

From 20 to 23 January, (aspiring) exporters from Madagascar participated in an intensive training program on optimizing trade fair participation. The program was organized by the Dutch governmental agency CBI and executed by Expo-id.

The island of Madagascar is developing economically and wants to increase growth by exports to mainland Africa and Europe. The Economic Development Board of Madagascar (EDBM), a governmental organization established in 2006, identified several priority development areas and partnered with the Dutch government agency CBI to prepare aspiring exporters for projects on the European market.

Under the authority of CBI, Expo-id was asked to develop and implement a three day intensive course in the Malgasy capital Antananarivo for aspiring exporters from the Fresh Fruit & Vegetables industry. Some twenty exporters participated in the program. They were joined by representatives from the Ministry of Economic Affairs, trade associations and the Chamber of Commerce and Industry. Some of the participants had the opportunity to test their new insights in real life, as they participated in the Berlin based trade show Fruit Logistica.


Check the CBI website here.

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Framework agreement with CBI

Last December, Expo-id and CBI signed a 4 year framework agreement for training formula’s in the field of trade show participation. CBI is the Centre for Promotion of Imports from developing countries, a Dutch government agency reporting to the ministry of Foreign Affairs.

CBI is a Dutch government agency of the Ministry of Foreign Affairs. It was created in 1971 with as a main mission promoting imports from developing countries. Exporters and candidate-exporters from selected countries can contact CBI for market research on hundreds of sectors and markets, for training programs and for guidance in order to prepare for export to the European markets.
Expo-id has been selected as one of the suppliers of training content related to trade shows and participating in exhibitions, for exhibitors and group stand coordinators. In the coming years, Expo-id will send its experts around the globe to prepare small groups of professionals for a trade fair participation.


To the CBI website

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Stopping power awarded

Expo-id took part in judging the cases for the Stopping Power Award that is remitted every year by Royal Dutch Jaarbeurs to exhibitors who stand out. This year, software distributor Cadmes from ‘s Hertogenbosch went home with the Stopping Power Award.

Every year, Royal Dutch Jaarbeurs in Utrecht hires a professional jury to browse one of the events hosted there. Their mission is to find the booth with the highest stopping power. The stopping power of an exhibition stand is determined by elements like general lay-out and design, eye-catchers and… booth staff. In fact, as exhibitions are a people’s business, well trained collaborators play a quintessential role in meeting exhibition targets. It is people who make contacts, not the fancy stuff in the booth display.
This year, the Stopping Power Award jury went to the industrial supplies trade show ESEF-Techni’Show. Amongst them, Expo-id’s senior consultant Christophe Landuyt, who joined Rob Schömpf and René van Geer for a tour of all booths. They finally chose Cadmes of ‘s Hertogenbosch as the exhibit with the highest stopping power. Delegations of organizer VNU Exhibitions and Royal Dutch Jaarbeurs joined the jury for a visit to the booth and got a very enthusiastic welcome by the Cadmes staff.

Agribex Exhibitor Awards

On Thursday 6th December, Fedagrim, organizer of the bi-annual agricultural show Agribex, conferred its first Agribex Exhibitor Awards. Expo-id was member of the jury and helped evaluating the cases.

In order to both make the Agribex agriculture show even more attractive for visitors and increase the return on investment for exhibitors, organizer Fedagrim created a contest for the most appealing and welcoming stands and for the best visitor promotion campaigns initiated by exhibitors in the weeks preceding the show.
In the category stands up to 150 sqm the award for the most appealing stand went to Jo Beau Products in Bruges. Toro Europe in Oevel got rewarded for the best stand in the category 150 sqm or larger. The company Eliet Europe in Oevel was awarded for a vast and impressive communication campaign to promote its presence at Agribex. The communication plan included an own award ceremony for their dealers, during the show and on the stand.
Expo-id spent a day at the Agribex show, assessing over 300 stand and helping to assign the winners in each category.

(picture Agribex)


To the site of Agribex

Reflections on Exhibitor Training

Christophe Landuyt, senior consultant with Expo-id, was one of the speakers during the UFI Focus Meeting “Best Practices in Exhibitor Training”, held in Milan on November 23rd.

All over the world, show organizers and venue owners are looking for means and methods to make exhibitors and booth staff better prepared for the job. During the most recent UFI – The Global Association of the Exhibition Industry’s meeting, over 50 specialists from all over the world gathered in Milan to exchange views and opinions on best exhibitor practices.
Christophe Landuyt, senior consultant with Expo-id, held a much appreciated talk on how to counter reluctance with first time exhibitors and booth staff. Using several recent cases, he showed that ‘gift wrapped’ exhibitor training usually gives a far better outcome than classical, schoolish formats.


To the site of UFI

Growing enthusiasm at Agribex

On Tuesday September 18th, Fedagrim organized its second Exhibitor Academy for exhibitors of the Agribex agriculture fair. Expo-id was there to give the participants some food for thought on efficient booth organization ad hospitable staff attitudes.

Both the exhibitor and the show organizer have a lot to gain with a thorough preparation of the show participation by the former. In order to give, well in advance, a maximum of answers to any questions exhibitors might have, Fedagrim invites the exhibitors 3 months before the show opens for a meeting where specialists give them valuable information on a range of issues: booth set up and breaking up rules, advertising campaign, special events during the show, visitor promotion tools, press relations…
For the second time, Expo-id was present to grow enthusiasm among the participants. They were served plenty of ideas to improve the profitability of their presence at Agribex and obtain a higher return on investment. Expo-id gave the participants insight in visitor motives and expectations, booth staff attitudes and behavior, high-yield promotion strategies, booth crowd management and efficient hospitality etc. For the participants, it was an inspiring afternoon that made them enthusiastic to go for it at the next Agribex.

To the website of Agribex