Remarkable Indonesia at Ambiente

The latest edition of Ambiente, the trade fair that took place in Frankfurt, Germany from 9 to 14 February, was yet another proof that creative craftmanship is highly valued. Expo-id coached an Indonesian delegation with 16 companies and noticed a vivid interest from international buyers.

The Indonesian archipelago is a melting pot of ethnicities, cultures and traditions. Their common denominator is a genuine love for authentic craftsmanship. And that was exactly wat was at display during the annual trade show for home decoration Ambiente, in Frankfurt, Germany.

Two Indonesian ministries and a government agency joined forces to show a fine selection of design and decoration craftmanship under the motto ‘Remarkable Indonesia’ and thus bring a little piece of the archipelago’s soul to the world.

On request of CBI, the Ministry of Trade, the Ministry of Industry and the National Board for Creative Industries of the Republic of Indonesia were coached by Expo-id in preparing their participation at Ambiente. The coaching is part of an ongoing program that aims at increasing the efficiency of Indonesian group pavilions at international trade shows.


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Coaching Indonesian delegation

Between 23 and 25 June, Expo-id coached the Indonesian delegation at World of Coffee 2016 in Dublin, Ireland.

With over 200 exhibitors and 10,000 trade visitors, World of Coffee is the most important rendezvous for specialty coffee in Europe. The Indonesian Ministry of Industry was present with an impressive booth featuring specialty Arabica and Liberica coffees from 13 protected Geographical Indications.

Expo-id’s senior consultant Christophe Landuyt is assigned to a long term coaching project with the Directorate-General International Industrial Cooperation of the Indonesian Ministry of Industry, in an effort to make the group pavilions more effective.

The Indonesian participants enjoyed massive interest from international buyers and roasters throughout the show and sales exceeded all expectancies. Next stop for the team is SIAL, due October 16th to 20th in Paris, France.


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Expo-id trained in Indonesia and The Philippines

In late July, Expo-id was commissioned by CBI in Indonesia and the Philippines with a dual mission: prepare companies for their participation in Anuga and Food Ingredients Europe, and find out how the effectiveness of group pavilions from both countries at international trade fairs can be improved.

The CBI Export Coaching Programme guides companies in countries with a developing economy for their entrance on the Western European market. During a development process that takes several years, all aspects of business management and export marketing are scrutinized and adjusted to meet European standards. In the current ECP Food Ingredients Asia some 22 companies from Indonesia and the Philippines are included. They make their entrance on the European market at Anuga in Cologne or at Food Ingredients Europe in Paris.
Senior trainer Christophe Landuyt was sent to Jakarta and Davao to train exporters in the noble art of effective trade fair participation. In both countries, he checked with the ministries that organize group pavilions at trade fairs in Europe as a first step in a program that aims at increasing the knowledge and knowhow on collective trade fair participation and anchoring the knowledge and knowhow institutionally.


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Jordan exporters ready for business

On June 17th and 18th, Expo-id was in the Jordanian capital Amman for a training assignment by CBI-Centre for the Promotion of Imports and the Jordan Exporters Association. On the program was a two-day training course Effective Trade Fair Participation.

More than 30 companies from the most diverse sectors participated in the workshop, from start-ups to brands that are well-established throughout the Middle East. Striking in this session was the strong representation of hospitals. Four Jordanian hospitals want to venture into the medical tourism niche in the near future and plan to go to international trade shows to find the right target audience.

This workshop was pretty much a test case, as for the first time a trainer was sent to implement the session on his own. For two days, Expo-id’s Christophe Landuyt interacted intensively with the participants, yielding both many signs of appreciation and an excellent score as a trainer.



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Ready for international seafood markets

On behalf of CBI, Center for the Promotion of Imports from developing Countries, Expo-id trained 50 Vietnamese fish exporters for their participation in the International Boston Seafood Show and the European Seafood Exposition respectively.

Vietnam is fifth in the worldwide ranking of aquaculture producers. With an annual production of over 2,55 million tons, the country is permanently looking for new export markets for, amongst others, pangasius and shrimps.

On request of VASEP, the Vietnamese Association of Seafood Exporters and Producers, Expo-id developed a training concept that strongly focused on the challenges Vietnamese exporters face when negotiating abroad.

The training team consisted of Christophe Landuyt and Kris Thys. They traveled to the southern city of Can Tho and to the capital Ho Chi Minh City to share their insights with a few dozens of fish professionals and take them on the path towards more results from their participation in trade shows. It surely didn’t lack of enthusiasm with the participants. You can go and check the outcome yourself, from 10 to 12 March at the Boston Convention & Exhibition Center and from 23 to 25 April at Brussels Expo.


Click here for the picture page on the VASEP website

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Colombian exporters ready for Europe

Commissioned by CBI, the Centre for the Promotion of Imports from Developing Countries, Expo-id headed for the Colombian capital Bogotá to execute a two day workshop for aspiring exporters from the segment Food & Cosmetic Ingredients.

Not less than 35 enthusiastic participants were familiarized with all aspects of the preparation, implementation and evaluation of a successful trade fair participation. For this assignment, coordinating trainer Christophe Landuyt received valuable assistance of Joost Pierrot, an expert in natural and organic food ingredients.

Host Proexport, the government organization that actively supports the export ambitions of Colombian entrepreneurs, wanted its own employees who work on national pavilions to benefit from the workshop as well. Therefore all presentations and exercises were broadcast via live streaming on the intranet. Across the country, 55 people followed the training from their PC.

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Medical sector check-up in Sialkot

Under the auspices of CBI - Centre for the Promotion of Imports from Developing Countries 18 Pakistani exporters of medical instruments are to participate in the leading medical trade fair Medica 2011, from November 16 to 19 in Düsseldorf. Expo-id went to Sialkot to feel the pulse of the industry and saw that it was good.

The CBI Export Coaching Programme for the medical device industry in Pakistan will be put to the test for a first time at the Medica trade fair in Düsseldorf. There are 18 Pakistani companies to propose products and services to an audience of 137,000 professionals from all over the world. The group pavilion in Hall 17 will show strong craftsmanship - and soon a strong command of exhibitor skills.

Together with CBI experts Leendert Santema and Zaheeruddin Dar, senior consultant Christophe Landuyt took the pulse of the participating companies and their representatives. In a two-day workshop, he guided them through all essential aspects of the preparation of a trade show participation and he handed them tricks and hints for efficient booth communication and a proper follow-up of exhibition contacts.


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Guatemala opens window to the World

On behalf of CBI - Centre for the Promotion of Imports from Developing Countries, Expo-id conducted two workshops in Guatemala City, capital of the Central-American republic with the same name. Exporters-to-be and employees of Agexport got acquainted with the tricks of the exhibition trade.

After decades of civil war and internal violence, Guatemala is once again bound to take up its role as the largest economy of Central America. Export oriented sectors and companies get all sorts of incentive measures to ease their access to foreign markets. But the private sector too, plays an important role in developing Guatemalan exports. Agexpo, for instance, is a privately owned not for profit organization that has developed dozens of special programs to promote exports and the internationalization of the Guatemalan economy.
In an assignment by CBI - Centre for the Promotion of Imports from Developing Countries, Expo-id conducted two workshops Effective Trade Fair Participation, on August 23-24 and 25-26 in the capital Guatemala City. Eightteen companies with export ambitions and another 35 collaborators of Agexport participated in an intensive course on how to prepare, implement and follow-up an exhibition.


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CBI

The Center for the Promotion of Imports trains rookie entrepreneurs.

Since 2008, Van Os-Sonnevelt through its division Expo-id upplies expertise to CBI, the Dutch Centre for the Promotion of Imports from countries with a developing economy. This Dutch governmental agency prepares entrepreneurs in countries with a developing economy for their first exports to Europe. Expo-id creates and implements workshops Effective Trade Fair Participation both in the CBI home-base Rotterdam and in target countries.

On the CBI website you can discover a huge variety of products and services from surprising origins. As a registered user you get access to valuable market information.

www.cbi.eu

Bringing Pretoria to new markets

On 11 and 12 August Expo-id led a workshop Effective Trade Fair Participation in the South African capital Pretoria. Some forty South African exporters and representatives of business support organizations took part in the training.

Despite vast natural resources and solid industrial expertise, South African entrepreneurs find it pretty hard to take their products to the Western European markets. The country still has a perception problem and the domestic challenges South African society as a whole is facing, hold back the economic development of the country.
Commissioned by the Dutch government agency CBI - Centre for the Promotion of Imports from Developing Countries and DTI - the Department for Trade & Industry, Expo-id developed a two-day workshop Effective Trade Fair Participation, covering all aspects of exhibiting, from creating a convincing strategy to adequate post-show evaluation of a past exhibition.

Trainers Christophe Landuyt and Gerard van Os took the participants - CEOs and marketing managers of various companies in the Gauteng province - in tow for a fascinating discovery focusing on user benefits and how to translate them in a physical presence during a trade show. The DTI project managers - who manage groups stands of South African companies at European trade shows - were given a variety of tools to dramatically improve the performance of their co-exhibitors at trade shows.

Lecturing at Sri Jayewardenepura University

Expo-id senior consultant Christophe Landuyt gave a guest lecture on International Marketing at the University of Sri Jayewardenepura in Sri Lanka.

In the very heart of the administrative capital of Sri Lanka, the University of Sri Jayewardenepura has a population of about 8,000 students in five faculties: Arts, Applied Sciences, Management Studies and Commerce, Medical Sciences and Graduate Studies.
In the faculty of Management Studies and Commerce, Christophe Landuyt held a lecture for students of the B.sc. Marketing Management and B. com. Degrees of the Department of Marketing Management. Core theme of the two hours lecture was how to understand European consumer driven markets and how to reach them through exhibitions. More often than not, Europe is approached as one solid, homogenous market, - which it is definitely not. Exporters from far away markets need to make strategic choices in terms of geographical location, distribution channels, points of entry and primary targets before they expose themselves at trade fairs.
Although last year students with an advanced knowledge of marketing and sales, many of the 85 attendees had plenty of questions on how to integrate trade fair participation in a broader marketing & communication context. Especially promotional tools for trade fair participation and adequate stand behavior were the topics that were of interest to the younger generations.
After the lecture, dr. Neville Warnakulasuriya, head of the Department of Marketing Management, expressed his gratitude in a letter of appreciation, that was handed over together with the students’ tokens of thankfulness. They invited Christophe to light the traditional oil lamp as a sign of friendship.


To the website of Sri Jayewardenepura University

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At ease at European trade shows

Sri Lanka wants to be in the head of the race when the economy recovers globally. The Sri Lankan Economic Development Board ask Expo-id to point out the best places in the starting grid.

After a civil war that disrupted the entire economy, Sri Lanka wants to move to pole position and kick off as soon as the larger economies in the region shift to higher gear.
Expo-id was mandated by the Centre for the Promotion of Imports from Developing Countries (CBI) and the Sri Lankan Economic Development Board to help Sri Lankan exporters in preparing and tailoring their participation in an international trade show. Some 35 entrepreneurs and marketing managers from a variety of industries dealt intensively with the questions every new exhibitors is facing: where do I find interesting prospects? How do I attract the right visitors to the booth? What is an effective booth design? What aftercare do visitors need? How do I measure exhibition ROI?... Expo-id trainers Christophe Landuyt and Gerard van Os took their Sri Lankan pupils on a three-day discovery tour of all the exhibition do’s and don’t’s.


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Getting Pakistani exporters ready

Once again, Expo-id was present in Karachi and Lahore, Pakistan, for two consecutive workshops Effective Trade Fair Participation. Well over 60 entrepreneurs attended the sessions.

Pakistani exporters face serious challenges when they try to develop new markets abroad. Foreign buyers are reluctant to negotiate and have plenty of prejudices towards their Pakistani counterparts. Expo-id was called in by the Dutch governmental agency CBI and the Trade Development Authority of Pakistan to train Pakistani exporters in coping with the obstacles and going to international trade fairs with more confidence and efficiency.

In the three day workshop, Expo-id trainers Christophe Landuyt and Marcel Oosterveer focused on customer oriented value statements and the way they are best translated in several communication tools. Starting from identified customer needs and finding adequate answers to them, was a completely new approach for the workshop participants. The sessions gave them more energy, a ready-to-use planning and most of all the determination to overcome the obstacles they encounter when taking part in an exhibition.

Learn more on TDAP here

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Enthusiasm in Sri Lanka

Getting the most out of exhibitions is a major concern for both Sri Lankan exporters and the Economic Development Board of Sri Lanka. Expo-id taught them how during a three day workshop in Colombo.

Peace and stability are important preconditions for the emerging economy of Sri Lanka. Neighboring India, the island puts lots of efforts in finding its own position in several world markets. The Economic Development Board has created a vast array of tools to promote exports, amongst others group trade show participation in Europe.
The Dutch governmental agency CBI and EDB appointed Expo-id to conduct a three day workshop for EDB representatives and Sri Lankan exporters. Christophe Landuyt and Gerard van Os took the participants with them in an inspiring discovery of all things exhibitions are about.


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Vietnamese exporters ready for trade fairs

In Hanoi, Vietnam’s second largest city, Expo-id has trained some 30 Vietnamese exporters from the consumer goods and home decoration industries.

With a growth of GDP of over 6%, Vietnam resisted the economic crisis better than any other country in the region. To make sure Vietnamese exporters can start again from pole position, the export promotion agency Vietrade and CBI organized a special workshop “Effective Trade Fair Participation” for entrepreneurs from the Hanoi area.

During a two day workshop, Christophe Landuyt and Gerard van Os introduced the participants to all the secrets of good preparation of a show participation and effective booth operations.


To the site of Vietrade

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Training colorful Pakistan

On account of the Dutch governmental agency CBI, Expo-id prepared Pakistani entrepreneurs for their participation in the international trade show Heimtextil, held from 13 to 16 January 2010 in Frankfurt, Germany.

Participants of the training session were manufacturers of home textiles and interior decoration and project managers of the Trade Development Authority of Pakistan (TDAP), who assist Pakistani exporters that wish to take part in group exhibitions abroad.

During the two-day workshop all essential elements of preparing a trade show participation were scrutinized: developing a powerful participation concept, putting forward challenging and measurable participation targets, creating a balanced and well-targeted promotion campaign and – especially – a profound understanding of trade show visitors’ motives.

Because of the mere size of the country and the number of interested Pakistani exporters, the workshop was held twice: once in the Southern city of Karachi and once up north, in Lahore, the capital city of the Punjab province. Not withstanding the somewhat difficult security situation, both workshops could be held in optimum working circumstances.

For the Pakistani exporters who wish to take part in exhibitions in Germany next year, there is, however, one final obstacle: obtaining the entry visa for fortress Europe.


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Madagascar goes Europe

From 20 to 23 January, (aspiring) exporters from Madagascar participated in an intensive training program on optimizing trade fair participation. The program was organized by the Dutch governmental agency CBI and executed by Expo-id.

The island of Madagascar is developing economically and wants to increase growth by exports to mainland Africa and Europe. The Economic Development Board of Madagascar (EDBM), a governmental organization established in 2006, identified several priority development areas and partnered with the Dutch government agency CBI to prepare aspiring exporters for projects on the European market.

Under the authority of CBI, Expo-id was asked to develop and implement a three day intensive course in the Malgasy capital Antananarivo for aspiring exporters from the Fresh Fruit & Vegetables industry. Some twenty exporters participated in the program. They were joined by representatives from the Ministry of Economic Affairs, trade associations and the Chamber of Commerce and Industry. Some of the participants had the opportunity to test their new insights in real life, as they participated in the Berlin based trade show Fruit Logistica.


Check the CBI website here.

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Framework agreement with CBI

Last December, Expo-id and CBI signed a 4 year framework agreement for training formula’s in the field of trade show participation. CBI is the Centre for Promotion of Imports from developing countries, a Dutch government agency reporting to the ministry of Foreign Affairs.

CBI is a Dutch government agency of the Ministry of Foreign Affairs. It was created in 1971 with as a main mission promoting imports from developing countries. Exporters and candidate-exporters from selected countries can contact CBI for market research on hundreds of sectors and markets, for training programs and for guidance in order to prepare for export to the European markets.
Expo-id has been selected as one of the suppliers of training content related to trade shows and participating in exhibitions, for exhibitors and group stand coordinators. In the coming years, Expo-id will send its experts around the globe to prepare small groups of professionals for a trade fair participation.


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