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Remarkable Indonesia at Ambiente
The latest edition of Ambiente, the trade fair that took place in Frankfurt, Germany from 9 to 14 February, was yet another proof that creative craftmanship is highly valued. Expo-id coached an Indonesian delegation with 16 companies and noticed a vivid interest from international buyers.
The Indonesian archipelago is a melting pot of ethnicities, cultures and traditions. Their common denominator is a genuine love for authentic craftsmanship. And that was exactly wat was at display during the annual trade show for home decoration Ambiente, in Frankfurt, Germany.
Two Indonesian ministries and a government agency joined forces to show a fine selection of design and decoration craftmanship under the motto ‘Remarkable Indonesia’ and thus bring a little piece of the archipelago’s soul to the world.
On request of CBI, the Ministry of Trade, the Ministry of Industry and the National Board for Creative Industries of the Republic of Indonesia were coached by Expo-id in preparing their participation at Ambiente. The coaching is part of an ongoing program that aims at increasing the efficiency of Indonesian group pavilions at international trade shows.
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