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Madagascar goes Europe
From 20 to 23 January, (aspiring) exporters from Madagascar participated in an intensive training program on optimizing trade fair participation. The program was organized by the Dutch governmental agency CBI and executed by Expo-id.
The island of Madagascar is developing economically and wants to increase growth by exports to mainland Africa and Europe. The Economic Development Board of Madagascar (EDBM), a governmental organization established in 2006, identified several priority development areas and partnered with the Dutch government agency CBI to prepare aspiring exporters for projects on the European market.
Under the authority of CBI, Expo-id was asked to develop and implement a three day intensive course in the Malgasy capital Antananarivo for aspiring exporters from the Fresh Fruit & Vegetables industry. Some twenty exporters participated in the program. They were joined by representatives from the Ministry of Economic Affairs, trade associations and the Chamber of Commerce and Industry. Some of the participants had the opportunity to test their new insights in real life, as they participated in the Berlin based trade show Fruit Logistica.
Check the CBI website here.
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