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New workbook for better exhibitions
Expo-id published “It’s your baby. Workbook for better exhibitions”. The book keeps rookie exhibitors on track when preparing a trade show participation and inspires experienced exhibitors to get more from their investment in trade shows.
There are dozens of reasons why exhibitions fail to give sufficient return on investment. Lack of preparation is often the most important burden on exhibition profitability. That is why exhibition industry experts Gerard van Os and Christophe Landuyt created a workbook that looks much like a pregnancy calendar: every two weeks the reader/exhibitor turns a page to take a next step in the preparation process.
The publication guides its readers through the entire preparation process, triggers creativity and puts all important issues relating to trade show participation in a 9 month timeframe.
The authors previously published Dutch and French versions of the workbook. “It’s you baby. Workbook for better exhibitions” has 48 pages, costs 25 euro and can be ordered from the website www.expoid.be.
To the Expo-id website
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