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Medical sector check-up in Sialkot
Under the auspices of CBI - Centre for the Promotion of Imports from Developing Countries 18 Pakistani exporters of medical instruments are to participate in the leading medical trade fair Medica 2011, from November 16 to 19 in Düsseldorf. Expo-id went to Sialkot to feel the pulse of the industry and saw that it was good.
The CBI Export Coaching Programme for the medical device industry in Pakistan will be put to the test for a first time at the Medica trade fair in Düsseldorf. There are 18 Pakistani companies to propose products and services to an audience of 137,000 professionals from all over the world. The group pavilion in Hall 17 will show strong craftsmanship - and soon a strong command of exhibitor skills.
Together with CBI experts Leendert Santema and Zaheeruddin Dar, senior consultant Christophe Landuyt took the pulse of the participating companies and their representatives. In a two-day workshop, he guided them through all essential aspects of the preparation of a trade show participation and he handed them tricks and hints for efficient booth communication and a proper follow-up of exhibition contacts.
Check the CBI website for more information
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