This is how you find new markets

With economic powerhouses such as Germany and France as neighbours, Flemish entrepreneurs are oriented towards exports in order to ensure the growth of their companies. As part of their export ambitions, participation in trade fairs plays a crucial role as a key to getting into new markets.

With the motto "Successful participation in trade fairs abroad," Unizo International organised an informational evening for Flemish entrepreneurs in Laakdal on Tuesday, 22 November. Senior Project Manager Jeroen De Vuyst from the FIT (Flanders Investment & Trade) office held forth on the support programmes the agency provides in context with international trade fairs.

Gerard van Os from Expo-id gave a well-received presentation on pitfalls to be avoided in international trade shows and provided the 35 or so participants with a series of valuable tips for getting more out of their trade fair participation.