Batibouw Communication Awards 2013

Each year, Belgium’s largest building show Batibouw organizes a competition for exhibitors who excel in communication. The so-called Batibouw Communication awards reward, each time in a category for booths up to 70 m² and for booths larger than 70 m², two disciplines: best product presentation and best show communication. The jury consists of Gerard van Os (president), Thierry Cattoir (Remarkable Europe), Klaas Fremaut (Focus Advertising) and Christophe Landuyt (Expo-id).

The most convincing product presentations at this year’s show were by Ecoworks and HDD Design. Ecoworks develops and installs green roofs and roof gardens, swimming ponds and reed beds for private homes and companies. The backside of the booth showed a company time-line, highlighting all milestones of Ecoworks (including a previously won Batibouw Communication award).

Another usual suspect was HDD Design, importer and manufacturer of door hardware. This year, the jury was very charmed by the playful presentation that had the sea as a fil rouge. The exhibitor gave his collections a place in funny and titillating displays with titles like Das Boot, The Mussel Bank or Water Surface.

In the category Best Show Communication, burner manufacturer Riello was awarded for a come-back campaign in which the central role is played by a lady with boxing gloves. Velux, manufacturer of skylight windows received an award for the consistent way in which they integrate champagne pictures in several media.




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