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Jordan exporters ready for business
On June 17th and 18th, Expo-id was in the Jordanian capital Amman for a training assignment by CBI-Centre for the Promotion of Imports and the Jordan Exporters Association. On the program was a two-day training course Effective Trade Fair Participation.
More than 30 companies from the most diverse sectors participated in the workshop, from start-ups to brands that are well-established throughout the Middle East. Striking in this session was the strong representation of hospitals. Four Jordanian hospitals want to venture into the medical tourism niche in the near future and plan to go to international trade shows to find the right target audience.
This workshop was pretty much a test case, as for the first time a trainer was sent to implement the session on his own. For two days, Expo-id’s Christophe Landuyt interacted intensively with the participants, yielding both many signs of appreciation and an excellent score as a trainer.
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